With Europe and America slowly toppling over under their debt burden, the Swiss Francs has become the currency of choice for scared investors again. The Swiss Francs has recently reached record highs towards the dollar, Euro and most other currencies. What is mostly bad news for the Swiss tourism industry is an unexpected boon for Swiss travelers as their appreciated Swiss Francs buys them more and more. MacBooks from Apple for example are between 20-25% cheaper in Malaysia than in Switzerland. A clear buy signal!