I recently read an interview with the Range Rover designer. He explained that the newest model has more speed lines and other design features that make it look not only more powerful but also have more bling factor. The reason for this is simple: customers in the Middle East, Russia and Asia demand more conspicuous designs and want more bling. This trend can also be seen in fashion as traditional houses like Dior and Chanel become more fancy, more colorful and their designs, more outrageous. Slowly but surely the emerging markets' spending power can already be felt and seen!
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