Should you be a fan of the American TV hit show “Mad Man” you should make a trip to Felder Optik in Zurich. The newly relaunched shop was run by the Felder family for over 100 years. The previous shop owner recently decided to hand over his business to two dynamic young opticians. The two of them embarked on a challenging re-design project. They kept the old wooden furniture, removed all the smoke stains, laid a new carpet and added some tasteful ambient lighting. The result is a very pleasing combination of retro and new. The couple also updated the product range with many hand-made and exclusive glasses from Robert Marc from France, Entourage of 7 from Los Angeles and other hard to find brands like Dita and KBL Eyewear.