Switzerland stands for neutrality, precision, punctuality, security, cleanliness, banking, mountains, cows and chocolate. Through a high work morale and a common set of personality traits, some mentioned before, the Swiss have developed in a few decades an impressive international profile and commands respect. These traits helped the land-locked and resource-scarce country to become a successful international business partner. Swiss companies like Swatch, UBS, Nestlé, Rolex and Swiss Re are known all-over. Switzerland also has very successfully achieved to develop a broad middle-class that shared the benefits of a hard-working and safe country. Almost everyone got a piece of the cake. But with virtually no economic growth for the last few years the labor market has tensioned and things are about to change.
The society is slowly splitting into a well-educated and wealthy upper-class and a badly educated cash-poor lower class. The competition for jobs has significantly increased and social costs are exploding. The Swiss dream of a broad middle-class is slowly disappearing. Foreigners find it increasingly difficult to integrate into the Swiss society and unemployment among youth is on the increase. So how will the future look like with more and more young people not experiencing a pleasant entry into professional life?
A popular human reaction to change after a period of wealth and comfort is to look for faults among others: Blame the immigrants, accuse the cheap foreign labor or the uncertainities of the world economy. The political party SVP has experienced quite some success in doing exactly that. But trying to protect the status quo and blame others will only do the trick for so long.
With the growing competition from Asia and an ageing population one thing is clear: things will stay how they are or were. The middle-class is thining out and the society splits into the privileged and well-educated few and the disadvantaged and badly educated many. The question therefore is not who the culprit is, but how Switzerland will make its stand in the future in the face of globalization: Where and how will we compete? Will we be able to uphold the cherished Swiss traits like a high work morale and safety? Voting for the SVP does certainly not do the trick! For any insight please write to the Federal Council.
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