Picture: Switzerland at its worst: Zurich
Let me be honest with you, dear reader: Switzerland is in a terrible state. Or this is at least what every Swiss firmly believes. Switzerland is too expensive compared with Thailand, the food is better in Italy and France. Regarding savoir-vivre the Latinos are way ahead. And then everywhere this noise! And the politicians are all working in sync to ruin our beautiful country. Okay, the mountains are beautiful but then again, we Swiss did not build them. We Swiss love our stereotypes about Switzerland and that the Swiss tourism industry is notoriously unfriendly is a common knowledge. So what to do about it? Well, ask for a start tourists what they think. This is what the notoriously critical weekly publication Weltwoche did. Two journalists travelled through Switzerland with group tours in order to feel the pulse of the Swiss tourist industry. And what they found will stun every Swiss: tourists think Switzerland and its tourist industry absolutely convincing. Even worse they think that the Swiss are friendly and helpful, what a shock to our psyche! How could that happen: we, friendly and helpful! And before a sharp-witted Swiss might sarcastically intervene that the tourists must have only met foreigners working in Switzerland, this is according to the article not true. But then again, the astonishing support of the Swiss Football Team at the World Cup actually let’s the Swiss briefly show their deep felt but hidden feelings for Switzerland: being proud to be Swiss. Hopp Schwiiz!
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