We live in a branded world and this is particularly true in fashion: from branded handbags to luxury watches only brands matter as they are status beacons. Who cares if a Louis Vuitton bag is real or fake as long as it bears a big logo? If you venture into a Gucci or Louis Vuitton store only few customers care about the product quality and their inquiries are limited to sizes and prices. But what do you do if you have a special request and need good and honest advice?
As I do not only have problems with buying off-the-rack suits but I also have extravagantly shaped feet and therefore most off-the-rack shoes do not fit my feet. I recently was shopping around for shoes but no one could offer me good advice or service: no Bally, no Cheaney and no Church sales persons; not until I found Brogues & More shoes and accessories in Zurich, a little shop not far from Paradeplatz. The owner, Mrs. Schuler, is a commanding lady beaming with passion for her products. She has been operating for over ten years and is specialized in high quality foot-wear and accessories. I related to her my shoe-problem and she brought me two pairs of shoes to try. The second pair from Handmacher was a perfect match and I could not believe to have found so quickly shoes that fit me! The shoes are handmade in Austria and I just love them: not only do they look great but they are also comfortable and built to last. And last but not least one can have them made from different models, sizes and leathers to order.
In the end she sells something really rare: not shoes but customer service. If one buys a shoe from her shop, one not only gets a shoe but her full attention and knowledge. Customer service in her case is honest advice and the aim to satisfy the customer, not selling over-marketed brands. http://www.brogues.ch/
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