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January 21, 2007



Interesting observations, especially as the opposite is true in the jewelery industry. Asian customers care first and foremost about the quality and value of the jewelry they purchase before the design (for ex. they mostly purchase only diamond jewelry of good quality rather than jewelry made with semi-precious stones). In Europe, customers don't seem to be so concerned about the types of stones they have and wether or not the stones have been treated or enhanced artificially. They want first and foremost something that "looks good" and is stylish.

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