What comes after the brand as religion?

Picture: Mr. Lindstrom knows a thing or two about simple marketing messages.

In mid March this year I went to a presentation by the Danish neuromarketing researcher Martin Lindstrom at the Gottlieb Duttweiler Institut near Zurich. In his very media-savvy presentation he proclaimed that in modern consumer-societies brands like Apple or Marlboro achieve a quasi-religious status. The consumers become faithful to their product communities and the community makes the consumer special. And the leading communities, like for example the Apple-community, help their followers to share experiences and thoughts via their products (think iPhone or iMac). In a time of self-fulfilment and the over-extension of egos, brands give guidance and the feeling of individuality.

Visit Martin Lindstrom’s website here: www.martinlindstrom.com.