I accept what I think

Have you ever tried to convince your boss about a new idea you had? Have you ever tried to persuade your parents to understand your unusual choice of job? And did you fail? If yes, do not despair, there is a psychological explanation for it. According to studies dating back to the 1960s psychologists have found that people are more accepting of ideas close to their own views and resistant to those that differ. This has also further implications for sales people. A successful sales person therefore can present a product in a way that is close to the client’s perception. Or put the other way around, the most persuasive sales person is that one who knows what his clients thinks and wants.