Nowadays any decent hotel has a spa with a wet zone and massage rooms. And most spa visitors are female. So no wonder that the treatments on offer are most appealing to women only (i.e. Chakra well-being massage, golden light massage or the like). Sometimes I wondered why there are no treatments catering to men? Finally I found a massage that clearly caters to men and made even me enthusiastic: a beer massage! The spa at the St. Augustine Hotel in Prague offers a massage and body scrub based on the traditional St.Thomas beer the hotel sells. The massage uses herbs from the local beer brewery and adds some proper beer for good measure. At the end of the massage I even got a pint of beer in the wet zone (that reminded me of the Finnish sauna party with beer I had a long-time ago). I loved it and I proposed the idea to my local spa in Zurich.
More about the hotel here: http://www.theaugustine.com/home/
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